Nice overview of the Cradle to Cradle protocols from Bill McDonough, Principal, William McDonough + Partners – at Fortune’s “Brainstorm: Green” conference, held recently in California (April 12-14, 2010). The theme of the conference: “How can business profitably help solve the world's big environmental problems?”
McDonough also refers briefly to the California Green
Chemistry Initiative – statewide recommendations (released in December 2008) that seek to eliminate or reduce the use of toxic substances in products and manufacturing processes. More on that can be found
here.