On March 26, Parsons the New School for Design and MoMA, in collaboration with IFF, Seed, and Coty, will present Headspace: On Scent as Design. A one-day symposium on the conception, impact, and potential applications of scent, the event will gather leading thinkers, designers, scientists, artists, established perfumers as well as “accidental perfumers”—architects, designers, and chefs—to acknowledge scent as a new territory for design. Seed sat down with organizers Paola Antonelli, Véronique Ferval, Jamer Hunt, Jane Nisselson, and Laetitia Wolff to discuss why we tend to overlook the importance of scent, our increasingly antiseptic, smell-free lives, and how our lives could change when we begin to tap into the rich olfactory dimension of design.
via seedmagazine.com
