By Tom McKeag
"Money doesn't grow on trees," our parents told us, and they were right. Trees, however, are essential for making money, and not just because of the paper they provide. More and more, companies are recognizing that the forest, as well as the tree, is essential to everyone's prosperity. After all, we live in a society with a nature-based economy, and the resources that nature provides could not exist without healthy ecosystems.
Resource economists typically depict nature as doing four general favors for us: providing things like food and water; regulating things like floods and droughts; supporting life through basic processes like photosynthesis, soil formation and material cycling; and enhancing cultural things like spiritual refreshment and scientific discovery. Valuing these services is complicated and is done by several methods, like calculating replacement value, or willingness to pay. As resources get scarcer, valuation of these services will become more and more a part of every business.
via www.greenbiz.com
