Q & A: Bruce Mau
The
Massive Change designer on a future with less dependence on oil, losing weight, and why corporate social responsibility is a bad idea...
Bruce Mau, who started out as a graphic designer in the 1980s, uses design principles to develop strategies for a range of major clients—from big businesses (Coca-Cola, MTV) to governments (Guatemala). The 50-year-old, who moved from Toronto to Chicago two years ago, cemented his global reputation as a big thinker in 2004 with Massive Change: The Future of Global Design, an exhibition of the latest innovations in everything from health and warfare to transportation and manufacturing (a follow-up is planned for 2011). Mau, whose theories are the subject of Warren Berger’s new book, Glimmer: How Design Can Transform Your Life, and Maybe Even the World, will be speaking at a symposium associated with Toronto’s Interior Design Show this week about a world less dependant on oil.
Q: So what does Bruce Mau’s world without oil look like?
A: It’s not a world without oil, but a world with an ecology of energy sources, where oil is used when it is the absolute right tool.
via www2.macleans.ca
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